Four overarching realities determine the future course of book publishing. These are:
Scale: The ability to use size as a competitive advantage in any endeavor.
Verticalization: Being in sync with the inherent capability of the Internet to deliver anything of interest in an audience-specific way.
Distribution: The ability for any person or entity to perform the most critical component of publishing-making content available and
accessible to anybody, anywhere.
Digitization: How digital products will generate the most profit…but for which devices? How do you untangle inefficient, print-based workflows and transform legacy printed content for digital delivery?
Mosaicotech offers you years of publishing expertise and subject matter experts who understand the specific workflows and operations of every type of publisher. We have solutions designed for publishers in each of the following broad categories of publishing:
Professional and Trade Publishing
We have mastered the art of enriched digital content for the professional and trade segments of the publishing business. We are adept at every function that Trade and Professional publishers deem essential. Our services span both the print and online domains.
Mosaicotech’s subject matter experts bring industry-specific knowledge of workflows and publishing technology as well as business acumen to the Professional and Trade publishers. From printed books to fully engaging and interactive eBooks for tablets and eReaders, Mosaicotech efficiently creates, enriches, and delivers your content.
Educational and Academic Publishing
A solid digital strategy is required to produce educational products that reliably generate revenue. Digital is inevitably transforming the future of education in the same way that iTunes and the iPhone did for the music and smartphone industries. Almost all large educational publishers are involved in some way with educational testing and learning management platforms. Every educational publisher knows that its best opportunities for growth lie in digital products and services, expansion into global markets, and efficient investment in its content-based enterprises, namely books. Shifting technologies and standards are keeping publishers off balance. It’s difficult to implement new revenue models when you can’t predict which products your customers will want, or on which digital platforms they want them. At Mosaicotech, we have experts to assist, consult, and guide you on industry best practices and work with you to achieve your organization’s goals.
Magazine and Periodicals Publishing
The process of magazine publishing involves a variety of production and information dissemination techniques. Magazine publication, in all of its many forms, is geared primarily toward making information available to the public regardless of how it is being presented, whether in print or electronic media. From the simple ink and paper process to the trendiest and most colorful pages of today, magazine publishing has indeed taken a turn for the better.
Commonly, the publishing process includes the stages of development, acquisition, copyediting, graphic design, production, printing (and its electronic equivalents), marketing, and distribution. As modern consumption of news and information continues to trend digital, Mosaicotech combines innovative technology with highly scalable operations and years of publishing industry experience to reduce publishers’ production costs and time to market.
