Marketing Analytics

  • Campaign Effectiveness.
  • Response Modeling.
  • Market Mix Model and Marketing ROI.
  • Brand positioning.

Customer Intelligence

  • Customer Segmentation.
  • Sentiment Analysis.
  • Customer Engagement and Loyalty.
  • Linking Customer Behavior to Marketing Inputs.
  • Cross Sell / Up sell.
  • Churn Analysis.

Sales Analytics

  • Sales Forecasting.
  • Trade Promotion Effectiveness.
  • Market Basket Analysis.
  • Association Analysis.
  • Sales Force Effectiveness.
  • Territory/ Resource Optimization.

Engineering Analytics

  • Inventory Optimization.
  • Sourcing Analytics.
  • Warranty Analytics.
  • Demand Forecast.
  • Operations Management (optimum number of stores).
  • Spend Analytics.

“Not everything that can be counted counts, and not everything that counts can be counted”.

—Albert Einstein 

Analytics Services
Analytics Services
Analytics Services